IMPACTATHON #001

Christmas Toy Campaign

The demand for charity shop donations this Christmas is higher than ever. Teams were challenged to create an AI video that urges people to donate to their local charity shop before Christmas, not after.
We've worked with teams at

HIGHLIGHTS

Dynamic Teams

Collaborate in diverse groups of 4-6 to supercharge creativity and master new AI tools.

Expert Support

Benefit from facilitators and professional editors who ensure high-quality output.

Learn from the Best

Hear from social media influencers, creativity experts, and generative AI specialists.

Create with AI

Use the latest AI tools to ideate, storyboard, and produce TikTok and Instagram-ready videos.

Real-Time Impact

Watch your content go live and receive feedback in hours through social media promotion.

Friendly Competition

Compete for the most impactful campaign based on social media success.

Frequently asked questions

If you have any specific questions, reach out to us.
What Happens at the Impact-athon?
The Social Impact Impact-athon is a revolutionary 3-day employee development program designed to spark creativity, embrace generative AI, and drive meaningful social impact. Your teams will learn from experts, create impactful content, and see real-world results—all while contributing to a good cause.
Why Participate?
The Impact-athon is more than just a fun event—it’s an opportunity for professional growth, team building, and making a difference. Your employees will develop cutting-edge skills, increase their creative confidence, and contribute to social good, all while enhancing company reputation.
Employee Commitment
Over three half-days, your employees will spend up to 3 hours per day learning, ideating, producing, and receiving feedback. The format is designed to balance engagement and productivity, ensuring an enriching experience without disrupting their work schedule.
Can I choose the social enterprise we work with?
While the social enterprises are pre-selected to ensure alignment with the Impact-athon's goals, we welcome input from participants. If there’s a specific cause or organization you'd like to support, feel free to let us know, and we can explore opportunities for future collaborations.
Do I need prior experience with AI or video production?
No experience is necessary! The Impact-athon is designed for participants of all skill levels. Expert facilitators and video editors will guide your team throughout the process, and you’ll learn everything you need to know along the way.
What kind of videos will we create?
Teams will create short-form social media videos designed for platforms like TikTok and Instagram. These videos will focus on promoting the mission and work of the selected social enterprise.
How is the “most impactful team” determined?
Teams will be judged based on the social media success of their videos. Metrics like views, engagement, and overall impact will be considered in determining which team made the biggest splash online.
Can our organization participate remotely?
Yes, the Creatathon can be hosted virtually or as a hybrid event, allowing remote teams to participate from anywhere. We’ll ensure the tools and support are fully accessible to all team members, whether they are in-person or online.
What tools will we be using for the Impact-athon?
You’ll be using a variety of generative AI tools for brainstorming, content creation, and video production, as well as industry-standard video editing software with the support of professional editors.

‍THE
WEEK

From transforming ideas into impactful campaigns to gaining skills in AI-driven creativity, teamwork, and purpose-driven problem-solving.

Day 1

Creative thinking techniques in an AI world
A Crash course in video AI tools and workflows
Safety and Legal in AI

Day 2

A Crash course in video AI tools and workflows
Creating for social media with AI
From idea to media in one hour

Day 3

Ideation and creation sessions
Understanding market fit and cultural relevance
Iterative improvement of AI-generated content

Rebel,
Create,
Innovate.

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