Creativity is Misunderstood: Popular definitions of creativity miss the mark, while even the consensus scientific definition is inadequate.
Creative Ideas Are Valuable: Novelty or originality are nothing without some sense of value, even if this is only experienced at the level of the creator.
Creative Ideas are New and Counterintuitive: Creativity depends on difference, meaning uniqueness on the one hand and strangeness or unexpectedness on the other.
